Let’s design for how people really think & decide.
Curious | Thoughtful | Strategic
I’m a product designer & tinkerer working at the intersection of enterprise systems, emerging AI interactions and human behaviour.
Over the past 4+ years, I’ve designed for enterprise B2B platforms across sustainability, edtech, construction tech, and legal tech.
Before moving into design, I worked as a System Architect for 3 years, which really shaped how I approach products today. I think in systems & design solutions that scale and align product decisions across teams.
I've always been curious about how products shape our behaviour and vice versa, this obsession has led me to do a Master’s in Design with Behaviour Science at Imperial College London, where I’m exploring how behavioural insights can shape the next generation of intelligent systems.
What I bring to the table
• A love for simplifying complex problems to make tech less intimidating.
• Strong advocacy for accessibility & inclusivity in the products I build.
• And a belief that successful products come from great collaboration.
• Everything is figureoutable mindset.
Happy around - food, nature, work & cats
From an island to London
Things that I swear by
As explained by cats
Figma
Claude
Cursor
Framer
Flora
Codex
Jittr
Chatgpt
OneNote
What I'm into Currently
Designing for Agents
AI Safety
AI Evals
AI memory systems
Model Behaviours
Embodied Cognition
Loop Engineering
Baking
Food History
The beliefs that shape my approach to products & guides how I think and make decisions.
Purpose > Process
Tools & Frameworks are only as good as the intent behind them. I care more about why we are builidng than how.
Inclusive
I believe design should serve diverse needs by default. Good design reduces barriers & exapnds access for everyone.
Collaboration
The best ideas merge when diverse minds challenge, question assumptions & co-create with openness.
Ethical
Technology shapes behaviour. I believe designers have a duty to use that power responsibly and build trust.
